Check out our weee recycling awareness ad which will be screened on TV and cinema throughout the country in the run up to and shortly after Christmas.

The 30-second film has been jointly funded by four reprocessors and five compliance schemes. Non-financial support came from the Waste and Resources Action Programme (WRAP) which includes its 'Recycle Now' branding being used on the film.

The advert shows how WEEE diverted from landfill is sent for recycling. It seeks to encourage householders not to dispose of old electrical equipment in their residual waste or to put them in a cupboard but to instead take them to their nearest recycling centre.

Viewers are told how their waste electronics will then be sent for reprocessing and eventually contribute to new products and advised to use WRAP's Recycle Now site to find their nearest recycling centre.

The advert is now set to be aired nationally before and after Christmas. The more contributors we have to our media fund the more people we can reach.

If you would like to join us and contribute to our aim of getting the ad seen by millions of people, contact: justingreenaway@sweeep.co.uk

Advert produced by KM Productions - keith@kmproductions.co.uk

Just fill in your details and we'll contact you. Don't worry your details won't be recycled - they'll stay securely with us.

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